Web & Digital Specialist (Drupal governance, UX/content improvement, measurement).
Platform
Drupal
Project Type
Health support website serving specific user needs.
Primary Goal
Improve findability, maintain content integrity, and support ongoing iteration.
Problem
Niche support sites often have deep content and diverse audiences (patients, carers, professionals). Without strong governance, information can become hard to navigate and difficult to maintain.
Solution (What I did)
Managed Drupal content publishing and governance to maintain quality and accuracy.
Enhanced IA and content structure to make priority information easier to locate.
Applied SEO + content optimisation to strengthen organic discoverability for key topics.
Used analytics insights to identify what users search for and where journeys break down, then iterated content accordingly.
Results
Improved findability and clearer content structure for priority user journeys.
Reduced maintenance risk through governance and QA practices.
Increased organisational confidence in the website as a reliable support channel.
Deliverables
Content structure improvements, SEO uplift actions, analytics insights, governance practices and documentation.
