Web & Digital Specialist (Drupal publishing, UX uplift, SEO/analytics optimisation).
Platform
Drupal
Project Type
National support service website with high user urgency.
Primary Goal
Help users reach the right support pathway quickly with minimal friction.
Problem
Support sites must serve users under stress: they need quick navigation, clear calls-to-action, and trust signals. Content must stay accurate, accessible, and consistent across many service pathways and stakeholder inputs.
Solution (What I did)
Maintained and enhanced Drupal publishing operations with strong governance and quality control.
Improved user journeys by refining key pages, CTAs, and content clarity (reducing cognitive load).
Applied SEO best practices to improve discoverability of high-intent content and reduce reliance on paid traffic.
Used analytics reporting to identify drop-off points and prioritise iterative improvements.
Worked closely with internal teams to align content updates, approvals, and release timing.
Results
Clearer user pathways to key actions (support, information, next steps).
Improved content reliability and reduced risk from outdated or inconsistent pages.
Better measurement of what content users engage with and where they struggle.
