Web & Digital Specialist (WordPress build/support, optimisation, governance).
Platform
WordPress
Project Type
Data and insights website (content-heavy, accuracy-sensitive).
Primary Goal
Present structured information clearly and keep the website stable, current, and measurable.
Problem
Stats-focused sites must balance clarity and credibility: users need to find the right information quickly, while the organisation needs a maintainable publishing process. Without strong structure, content can become hard to navigate and difficult to keep up to date.
Solution (What I did)
Managed WordPress publishing and site administration to maintain quality, consistency, and accuracy.
Improved content presentation with clearer page structure and user-focused navigation patterns.
Applied SEO and content optimisation to strengthen discoverability of high-value pages.
Supported ongoing measurement and reporting to guide iterative improvements and prioritisation.
Results
More consistent content publishing and reduced risk of outdated or unclear pages.
Improved findability and usability through better structure and navigation.
Better insight into content performance through analytics-informed reporting.
